The bedroom is a space where some of life’s most joyful, silly, heartfelt, and memorable moments unfold.
From fantastical moonlit dreams to fully air-guitar’d rock scenes, Australian retailer Snooze introduces its new campaign with a series of cinematic films that beautifully capture authentic bedroom moments every Aussie can relate to.
Snooze general manager marketing Doni Davies said the bedroom should uplift every mind, mood, and body.
“It’s where life’s big and small moments happen—from silly giggle-fits to quiet introspection. This campaign is a tribute to all those moments and to the role Snooze plays in making them special," Davies said.
Snooze head of brand Penny Watson said the team wanted to create something modern, stylish, and relatable—something that celebrates and evolves the brand whilst also transitioning seamlessly into retail.
“Our iconic jingle and ‘Amazing’ tagline are part of Snooze’s DNA, and this campaign takes them to a new level," Watson said.
"It’s about driving recognition and creating an identity that stands out, whilst keeping the heart of the legacy of the brand.”
Snooze creative lead Lenna Boland said what an awesome brief - to celebrate the bedroom as a place where ‘amazing’ happens.
"And there was an alpaca. Ticked all my creative boxes," Boland said
Match & Wood group director Rachael Conway said the campaign features a multi-channel approach that leverages Snooze’s distinctive brand assets, and launches in line with the Australian Open.
The campaign launches nationally with 60”, 30” and 15” films, rolling out via cinema, free-to-air TV, BVOD, meta as well as 6” social media spots, OOH, and Spotify.
Credits
Client: Snooze
General Manager, Marketing: Doni Davies
Head of Brand: Penny Watson
Creative Team Creative Lead: Lenna Boland Creative Lead: Nicholas Desira Senior Producer: Jennie McCartney
Production Company: Collider
Director: Dylan Duclos
DoP: Max Walter
Production Designer: Jackson Dickie
Executive Producer: Tom Slater Senior Producer: Annie Schutt
Post-Production: The Editors Brand Editor: Leila Gaabi
Retail Editor: Shannon Michaelas Executive Producer: Charlotte Griffiths Colourist: Fergus Rotherham
Online: Jamie Scott
Original Music/Sound Design: Rob Upward, Upward Studios
Photographer: Chris Hillary
Media: Match & Wood
· National Planning Director: Ryan Hancock
· Group Director - Rachael Conway
· Communications Advisor – Georgia Phillips-Cron
· Senior Communications Manager – Melanie Wong
