Available on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch and PC.
SMG Studio, the dentsu platform which builds and sells direct-to-consumer games across PlayStation, Nintendo, Xbox and PC, has announced the release of Moving Out 2, the sequel to its 2020 couch moving co-op game.
Ashley Ringrose, studio head at SMG Studio, says gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers.
“Gaming gives brands the opportunity to connect with a truly diverse audience and be part of an experience that people actively seek out. The market size and opportunity are huge, with gaming being bigger than TV and film combined. As an example, we released Moving Out in 2020 and the game has already sold over 1 million copies worldwide. It’s designed as a multi-player game, which means the actual audience is at least double this.
“While our entire team at SMG are gamers at heart, we also know that the world of gaming can be complex to navigate. We’ve integrated our team with a broader community of gaming experts across the dentsu network to help clients fully leverage the opportunity end-to-end for their brand. Globally, we have already developed over 17 original games, for brands such as KFC, Footlocker, and Subway."
Moving Out 2 will be available on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch and PC.
