"A hands-on, customer-centric approach to our business."
In today’s tap-and-go world, small to medium sized businesses need to know they can take payments simply, reliably - and save on fees. They need a hands-on EFTPOS specialist like Smartpay that can make a real difference.
Smartpay’s new brand campaign via The Royals 'declines' category conventions and clichés - there are no aprons or 'open for business signs' hanging on doors.
The through-the-line campaign shows how the zero-cost EFTPOS provider Smartpay is 'hands on for business payments' - literally.
Nailing payments at the salon or handling the daily grind of the café, The Royals x Smartpay campaign highlights how being hands-on is about seamlessly giving customers the service they need - so SMBs can get on with running their business.
"All the time we hear from our customers that our hands-on approach makes all the difference for their EFTPOS experience,” said Thomas. “The Royals’ ‘Hands On For Business Payments’ campaign idea is a playful yet authentic way to show that when you choose Smartpay, you choose a business payments partner who's on hand to help, whenever you need it," Smartpay chief marketing and product officer Peter Thomas said.
"In an era where so many services are gate kept behind long call wait times and you're bounced from person to person, we've found that it really makes a difference to our customers that we have a hands-on, customer-centric approach to our business.”
The Royals managing partner Andrew Siwka said the campaign was all about showing why Smartpay provides EFTPOS payment solutions that fit SMBs like a glove.
“Smartpay knows what hands-on means: they understand what businesses do, what businesses need, and what it means if they can’t take payments," he said.
The campaign is the culmination of an 18-month brand transformation project that has included brand strategy and positioning, brand platform design, and campaign development.
Smartpay has more than 20 years of experience in the EFTPOS game, partnering with over 35,000 businesses across Australia and New Zealand.
Credits:
Client:
Smartpay
Chief Marketing & Product Officer: Peter Thomas
Head of Marketing: Adrien Jarvis
Head of Digital Acquisition: Matt Rothwell
Senior Designer: Richard Harris
Marketing Manager, AU: Jessica Smith
Performance Marketing Specialist: Bryce McFadden
Creative Agency:
The Royals
Production Partners:
Production House: Eden Studios
Director: Pete Moore
Post Production: Eden Studios
Sound House: Electric Sheep
Casting: Fountain Head Casting
Media Partner:
Advertising Advantage
