Empowering Aboriginal girls and women.
Shooting Stars – a not for profit organisation inspiring a sense of pride, belonging and a vision of a positive future for Aboriginal girls and women – has released a campaign via 303 MullenLowe Perth.
Shooting Stars aims to strengthen the confidence and cultural identity of girls and women through art, yarning circles, camps, health and wellbeing sessions plus mentoring.
The campaign was co-created in its entirety with program participants, their mentors and a host of local Aboriginal artists, designers and music producers. The campaign also involved individuals, teams and agencies from throughout the WA industry, and aims to build broad community awareness about the robust, evidence-based program of inclusion and education undertaken by the Shooting Stars program.
Comprising press, out of home, free-to-air TV, catch-up TV, cinema, radio, digital audio and online executions, it will be seen across WA thanks to Seven West Media, SBS, JCDecaux, Nova, Val Morgan.
Creative agency 303 MullenLowe and media agency Initiative were connected with Shooting Stars via social purpose organisation, UnLtd, which brings together media, marketing and creative industry and charities working with at-risk children and young people.
303 MullenLowe executive creative director Richard Berney, said: “Shooting Stars empowers Aboriginal girls and women, so we worked together to develop a framework and then got out of the way and watched them make an amazing music track for their own campaign.
"They wrote, recorded, and sang their new song - and then some amazing WA creative mentors supported them to take their ideas to the next level. And when the girls heard it back… it was deadly! They were so proud, and so are we - this was a case of the process of creation being just as important as the campaign itself."
303 MullenLowe strategy director Smiljka Dimitrijevic, said: “Through this process, we began to understand more, to see things we didn’t see before, to connect more deeply. On returning from these visits, there was an overwhelming agreement that the experience was phenomenally inspiring, welcoming, enlightening and joyful and our campaign approach needed to reflect this.
"We loved having the opportunity to use the talents of the girls involved in Shooting Stars, and are grateful for the support of the broader WA industry to make that happen."
Initiative’s investment partnerships manager Ben McAuliffe, said “This pro bono campaign has been the culmination of a variety of teams working together throughout the Perth Industry via UnLtd to give an amazing charity a media opportunity they would not otherwise have access to."
Shooting Stars communications manager Kelly Schulz said: “Working with UnLtd, 303 and Initiative to bring our program to life in this campaign has been such a rewarding experience for our participants and their communities. To give them an opportunity to be seen and recognised by the wider public is not only great for them, but for anyone who doesn’t know about Shooting Stars."
Credits:
UnLtd:
Jade Harley – Director of Partnerships
Kate Holland – Account Director
Tia Brazier – General Manager WA
303 MullenLowe:
Richard Berney – Executive Creative Director
Jake Ransom – Art Director/Creative Lead
Smiljka Dimitrijevic - Strategy Director
Zosia Kilpatrick – Copywriter
Jonathan Julius – Producer
Andrew Allingham – Head of Art
Alby Furfaro – Head of Design
Suzanne Whoston – Finished Art
Madeleine De Pierres – Senior Designer
Ashleigh Glenister – Business Manager
Renee Harris – Business Manager
Initiative:
Ben McAuliffe – Investment Partnerships Manager
Lauren Corner – Communications Design Manager
Brianna Wells – Head of Partnerships
Karen Bowler – Direct Client Manger
Molly Trumble – Communications Design Associate Director
Steve Hare – Head of Client Services
Production Partners:
Jilalga Murray – Artist
Luna Laure – Director
Dave Le May – Director of Photography
Sandbox – Video Postproduction
Denzil Heeger - Editor
Hannah Schultz – Animation Designer
Drew Brockway – Animation Designer
Mauro Palmeri – Photographer
Claudia Brazier – Photography Assistant
Makeup Artist – Nadia Duca
Kaye Guthrie – Stylist
Panda Candy – Music Production and Composition Studio
Ian Berney – Music
Glenn Sarangapany – Music
Darren Reutens – Music
Flewnt (Josh Eggington) – Music
Tani Walker – Music
Andrew Beck – Music
Brad Habib – Music
Soundbyte – Recording Studio
Cue Sound – Sound Studio
Shaun Sandosham – Sound Engineer
