DIYers triumph over pesky gaps.
Selleys is promising success in seconds in its latest No More Gaps brand campaign in Australia.
The new national campaign demonstrates how with Selleys No More Gaps, filling unsightly gaps has never been easier, stating “fill gaps in less time than a YouTube ad”.
The campaign strategically uses media placements to emphasise and bring to life the speed and ease in which DIYers can triumph over pesky gaps. It launched nationally in September across online video, digital, social, print and OOH platforms and is still in market.
No More Gaps removes the need for a caulking gun, making DIY tasks easier.
“While some DIY tasks take years to perfect, this product enables you to become an instant expert and once you are you’ll start finding and filling gaps everywhere, just like we did in bringing the campaign to life,” Thinkerbell executive creative tinker Paul Swann says.
Selleys senior brand activation manager Sharon Perz says the product helps less experienced DIYers.
“Honing a particular skill and the path to DIY mastery usually requires hours of practice. As a result, less experienced DIYers tend to put off DIY tasks in fear of failing,” Perz says.
“With Selleys No More Gaps the path to success is easy and instant. We want to demonstrate to inexperienced DIYers that succeeding in gap filling is firmly within their grasp and encourage them to be fearless DIYers.”
Credits:
Client - Selleys
Creative Agency - Thinkerbell
Production company - Elastic
Media Agency - OMD
