Making smartphones more pocket friendly.
Samsung Australia, in collaboration with Dr Denim, has announced the release of the Z Flip Pocket Denim, a limited-edition run of jeans celebrating the unique folding form factor of the Galaxy Z Flip3.
The run of Z Flip Pocket Denim features only 450 pairs, designed by denim specialists Dr Denim. The campaign launched across film, digital, social and small format OOH, as well as influencer content creation.
The TVCs promote the price of the bespoke jeans as “Z flip pocket denim $1499. Galaxy Z Flip3 included”.
CHEP creative directors Fee Millist and Cass Jam say the combination is important: “These jeans give Galaxy Z Flip3 users a chance to flaunt their allegiance".
Samsung partnered with Dr Denim to replace bulky, unfashionable pockets with jeans designed to fit the new Galaxy Z Flip3, a device which folds to approximately half the size of a standard flat phone.
Redesigned so that they exclusively fit the Galaxy Z Flip3, the Z Flip Pocket Denim jeans make big pockets a thing of the past. Samsung Mobile head of brand marketing, Hayley Walton, says the design caters to smartphones.
“Smartphones are often not pocket friendly, so we’ve leveraged Dr Denim’s style credentials to design jeans that shake up the pocket norm and perfectly fit our compact Galaxy Z Flip3,” says Walton.
“Our Galaxy Z Flip3 users expect the very best in design and pocketability, and what better to accompany our premium phones than the perfect pair of bespoke jeans.”
The perfect partner to a stylish, folding phone is a pair of equally stylish jeans that fit it perfectly, ensuring fashion lovers can have both style and practicality with a phone that fits into jeans without sticking out.
Dr Denim’s Mattias Friberg says they have reworked the classic jean for the device: “We feel the new Z Flip Pocket Denim is a welcome, if not limited, addition to the Dr Denim family and we’re thrilled to partner with Samsung to bring these garments to life.”
Z Flip Pocket Denim is available in both men’s and women’s styles and customers can choose the colour of their accompanying Galaxy Z Flip3.
Credits:
Samsung Australia
Eric Chou - Director of Marketing
Tony Kolta - Head of Online
Kate Croft - Ecommerce Manager
Hayley Walton - Head of Brand Marketing IM
Alicia Malmur - Marketing Manager IM
Creative agency: CHEP
PR agency: Edelman
Design Partner: Dr Denim
Production company: Winifred
Photographer/Director: Pierre Toussaint
Executive Producer: Celia Nicholas
Offline Edit: The Editors
Online/VFX: Arc Edit
Sound: Rumble
