"These videos are representations of very extreme conditions that the innovative shell material can withstand."
Luggage and travel accessories company Samsonite has unveiled the latest addition to its long-standing Seriously Tough ad campaign.
The new ads, developed by independent creative and media agency TRP, feature epic demonstrations of Samsonite luggage enduring extreme conditions.
Samsonite Australia general manager John Mavroudis said the company is committed to continue educating the market on the superior strength and durability of its products to future and existing Samsonite customers.
"These videos are representations of very extreme conditions that the innovative shell material can withstand. Our Roxkin and Curv materials are the epitome of our brand innovation that is the cornerstones of our DNA that will continue to provide smart travel solutions for our consumers' future needs," he said.
TRP head of strategy Kyle Ross said these spots work to reinforce Samsonite’s incredible durability through a series of dramatic product demonstrations.
"We’re not just selling suitcases, we’re selling peace of mind. And when a product performs this well under extreme stress, it would be plain irresponsible for us not to show it," said Ross.
The new ads have rolled out in Australia across connected TV, online video and social media.
Credits:
Client: Samsonite
John Mavroudis: General Manager
Ivana Tendean: Product and Marketing Manager
Creative and Media Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Steve Jemison: Digital Performance Manager
Margaret Hooper: Producer
Tom Markovich: Head of Creative
John Fazio: Copywriter
Production Credits
Director: Marc Verna
Producer: Lawrence Phelan
DOP: Andy Poole
1st AD: Emma Gillett
1st AC: Bailey Quinn
2nd AC: Ruby Taylor
Gaffer: Tom Savige
Best Person: Coco Mata
Production designer: Rennie Watson
Art assist: Brendan Norvill
Head rigger: Graham Jahne
Rigger: Jayden Irving
Safety supervisor: Siros Niaros
Runner: Keegan McLaughlin
BTS: James Tan
Truck driver: Brock Thomas
Truck assist: Greg Bracken
Editor: Marc Verna
Color: Bluescreen
Sound design/mix: Mat Dwyer
