Wholesome cereals.
Sydney strategy and creative agency Saltmine has launched ‘Let’s Do Wow Together’.
The new tagline, which focuses on nurturing strong relationships, aims to reinforce the agency's position which is “built and powered by marketers.”
Saltmine is thrilled to announce its collaboration with Jordans, a key player in the wholesome cereals market.
The agency led the development of Jordans’ first TV campaign in Australia - ‘Hello Delicious’.
This campaign marks a major milestone for Jordans, aiming to elevate consumer awareness and foster a strong emotional connection with its audience.
Jordans marketing manager Julie Ahern said the brand is “beyond excited”.
“Hello Delicious is more than just a tagline; it’s an invitation for our consumers to rediscover the joy of a delicious, wholesome breakfast,” she said.
“We want to appeal to consumers on an emotional level and help them really connect with the Jordans brand.
This campaign is an exciting first step on that journey.”
‘Hello Delicious’ shows the craftsmanship and quality behind every box of Jordans cereal, positioning the brand as a delicious choice full of delicious ingredients.
The campaign debuted on 16th September in Queensland, airing on free-to-air TV, BVOD and YouTube, with plans for a future national rollout. Saltmine founder Sara Salter said the agency’s rebrand is not just a new look.
“It’s a reflection of our unwavering commitment to delivering smart, impactful ideas that drive results for our clients,” she said.
“The Hello Delicious campaign for Jordans perfectly illustrates how we bring our brand strategies to life, creating work that is both distinctive and commercially effective.
“At Saltmine, we’re all about doing ‘wow’ together, and this campaign is a shining example of that.”
Saltmine’s rebrand seeks to highlight the agency’s strength in working collaboratively with their clients, in a way that is brand centric, insight led and driven to deliver meaningful connections.
Credits:
Jordans Cereals (Jordans Ryvita Pty Ltd)
General Manager: Dean Carberry
Marketing Manager: Julie Ahern
Assistant Brand Manager: Enza Alessi
Creative Agency: Saltmine Creative
Founder & Strategy Director: Sara Salter
General Manager: Sally Williams
Creative Director: Kieran Flanagan
Production Company: ShotBox Films
Executive Producer: Robbie Moore
Director: Mo MacRae
DOP: Emilio Abbonizio
Editor: Aaron Petersen
Post-Production: CoBox
