Rumble has revealed its first work for Ladbrokes since winning the account at the end of last year.
Online bookmaker Ladbrokes has revealed its new national campaign for 2018, created in partnership with its recently appointed agency Rumble Creative & Media.
Aimed at the 'informed' punter, the campaign features four TV ads spanning AFL, NBL, racing and NRL, all using the 'Back Yourself' tagline.
“We’re immensely proud of the work we’ve achieved with Rumble; it reinforces our position as a bookmaker that appreciates and understands the mindset of the Australian punter," Ladbrokes Australia CMO Jason Kibsgaard says.
"Those crucial moments in our favourite sports that call for us as punters to hold our nerve and back ourselves are what makes this business so exciting.”
Rumble picked up the Ladbrokes business at the end of last year. Previously the brand worked with Saatchi & Saatchi.
“Ladbrokes has a very clear and confident sense of identity. The campaign steps away from category convention and the stereotype of boofy blokes in a pub," Rumble creative partner James Burchill adds.
"The agency and client team worked really closely to capture and express every sporting nuance through elegantly written and beautifully executed scripts, across the sports and codes Australians love.”
The campaign features multiple brand and retail executions across TV, radio, print and digital.
