RSVP has launched its second campaign from The Core Agency celebrating the ‘Hallelujah!’ moments when singles realise they’ve found a keeper.
From a woman who realises her date loves to go down... and rub her feet, to a man who finds his date can save him from spiders, the new campaign continues to leverage the ‘Find A keeper’ tagline, which was launched by the Sydney independent agency in 2015.
The campaign, which includes two 30-second and six 15-second spots, will run on TV, digital pre-roll and social, supported with a digital re-targeting strategy to drive conversion.
The Core Agency creative partner Jon Skinner says: “Our latest campaign for RSVP captures the magic moments when singles realise they’ve found a keeper. It continues to promote the brand’s position as Australia’s leading online dating website in a fun way that will resonate with Australians who have experienced, or want to experience, that moment.”
RSVP CEO Dave Heysen says the campaign continues to drive the dating companies point of different.
Credits
Client: RSVP
CEO: Dave Heysen
Senior Marketing Manager: Lara Delahunty
Partnerships & Events Manager: Renee Dowling
Creative Agency: The Core Agency
Creative Partners: Christian Finucane, Jon Skinner
Senior Copywriter: Dave Glen
Senior Art Director: Simone Parravicini
Strategy Director: Simon Rich
Production Director: Deepali Dabral
Account Director: Rebecca Scott
Account Manager: Amy Barnes
Production Company: Goodoil Films
Director: Abe Forsythe
Head of Production: Chana McLallen
Producer: Helen Morahan
DOP: Crighton Bone
Editor: Drew Thompson
Audio Post: Sonar Music
