This digital campaign is a first for the organisation.
Heart for Her is a new digital campaign that will drive awareness and attract essential funding for The Royal and women’s health.
The purpose of the campaign is to encourage people to demonstrate gratitude for the women they care about, while signifying how women are the heart of homes, communities, families and friendships.
The campaign is asking people throughout June to social share a heart on their hand with #heartforher dedicated to the women at the heart of their lives, and donate a small amount to help others.
The campaign will build a community of heart with people sharing their stories celebrating their friend, mother, child, sister, grandmother or daughter.
Globally, healthcare workers have never been more appreciated.
Harnessing this increased awareness and goodwill, Heart for Her will bring people together to shine a light on women’s health and our unsung heroes saving lives and improving the health of women and babies.
“Our doctors, nurses, midwives and hospital staff embody compassion and strength," The Royal Hospital for Women Foundation’s Director of Philanthropy and Heart for Her campaign manager Elise Jennings says.
"They are showing their heart and raising their hands to say thanks. We’re calling on the community to join them through this campaign.”
Along with the healthcare frontline workers at The Royal, the campaign will be supported by corporate partners and ambassadors including Justin Hemmes, Kellie Hush, Natasha Oakley, Adam Ashley Cooper, Emma Freedman and Rebecca Vallance.
Heart for Her is about doing good, with many people coming together to make a big difference.
Heart for Her will help fund vital equipment, clinical research and thought-leading programs at The Royal Hospital for Women, helping to transform women’s health around the world, one heart at a time.
This digital campaign is a first for The Royal as they have been working on a digital transformation over the past two years with the help of consultants from Fjord, part of Accenture Interactive.
By improving the customer experience through digital channels, this has allowed The Royal to be future ready.
“The Royal has a long and proud heritage in Australia, being a pioneer and thought leader in women’s and newborn health,” says Bronwyn van der Merwe, general manager - Asia Pacific at Fjord, part of Accenture Interactive.
“Our work with The Royal Hospital for Women Foundation was to deliver on their vision to be future ready and enabling them to continue to provide innovative care for healthy babies, healthy women and for future generations.”
