Comedian Celeste Barber puts her spin on Royal Caribbean cruise liner activities on dry land.
Australian comedian Celeste Barber does her best to recreate onboard experiences for Royal Caribbean in WhiteGrey’s first campaign for the cruise liner company.
The #cruisechallengeaccepted campaign aims to promote Royal Caribbean ships as a holiday destination with memorable activities and experiences that are hard to imitate at home.
Barber, a comedian that is popular on Instagram, has created five 15-second videos tackling different Royal Caribbean experiences with her family. There is also a longer-form video available.
During the challenge, Barber attempts to replicate RipCord by iFLY (sky-diving), FlowRider (surfing), and a show-stopping stage show performance, the Bionic Bar (a futuristic robotic bar), and a meal by Jamie’s Italian by Jamie Oliver. Her attempts to recreate these experiences on dry land are both creative and awkward.
“Celeste took on this impossible task and brought the Royal experience to life in a truly unique and very entertaining way,” WhiteGrey ECD Chad Mackenzie said.
The campaign will roll out on social media and also feature a competition to challenge Australians to attempt Royal Caribbean activities on land.
WhiteGrey picked up the Royal Caribbean account at the start of 2018.
Agency Credits
WhiteGrey
Executive Creative Director – Chad Mackenzie
Creative Director – Ronojoy Ghosh
Snr Creative – Misa McConnell
Snr Creative – Hayley Staveley
Snr Creative – Nicole Yeoman
Group Business Director – Justine Leong
Account Director – Kenneth McLeod
Senior Account Manager – Hazel Nichols
Social Content Manager – Dominque Tait
Performance Marketing – Ankit Sheth
WhiteGrey Production
Head of Production – Terry Kerr
Producer – Emma Scott
Director – Craig Anderson
DOP/Editor – Mark Brightwell
PR Agency: Frank PR
