An open invitation to every young Australian to come and experience the exciting world that exists ‘up there’.
For many young Australians, a career in the Royal Australian Air Force can seem out of reach. VML's latest campaign breaks down this misconception by showcasing Air Force as the place that their true potential can be realised, allowing them to go further than they ever thought possible.
The campaign builds on the Air Force brand platform with an open invitation to every young Australian to come and experience the exciting world that exists ‘up there’.
Shot by DIVISION, the film captures the unique perspective of Air Force, accompanied by a cinematic score by Massive Music composer, Lance Gurisik.
VML creative director Robyn Bergmann said a career in Air Force is like no other.
"It’s the only job in the world where you’ll transcend the boundaries between land, sky, and space," said Bergmann.
The film showcases Air Force’s fleet including F-35A Lightning II and F/A-18F Super Hornet jets, an E-7A Wedgetail early warning and control aircraft and a C-17A Globemaster heavy airlifter, mixing single pilot and crewed assets.
Each of these aircraft were filmed air-to-air from a L-39 jet with a high-definition gimbal camera, the first time this piece of technology has been used in Australia.
VML chief executive officer, Australia & New Zealand, Thomas Tearle said the latest campaign from the agecny's long-term partnership with Defence Force Recruiting will inspire a new cohort of young Australians to explore diverse careers in Air Force - from medical and intelligence roles, to aviation roles, and beyond, into space and cyber.
"We’re really proud of this campaign and look forward to seeing how our work continues to attract new candidates to consider an ADF career," he said.
The integrated campaign launches with more than 100 assets, spanning TV and cinema, OOH, radio, digital and social.
Credits:
Client: Defence
Director General Defence Force Recruiting: CDRE Jan Wiltshire
Director Military Recruiting: GPCAPT Chris Ellison
Deputy Director Recruiting Attraction: WGCDR Fiona Van Der Snoek
Deputy Director Recruiting Strategy & Engagement – Air Force: WGCDR September Clare
Staff Officer Recruiting Attraction – Air Force: SQNLDR Patricia Firth
Staff Officer Recruiting Strategy & Engagement – Flight Sergeant Natalie Cowell
Head of Marketing: Justin Stanic
National Marketing Manager: Zerlina Burns
Brand Lead – Air Force: Tom Woods
Marketing Officer – Air Force: Laura Rasmussen
Creative Agency: VML
CCO: Paul Nagy
Group ECD: Jake Barrow
Creative Director: Robyn Bergmann
Creative Director: James Wills
Copywriter: Isabel Evans
Art Director: Amanda Chen
Head of Design: Lewis Brown
Executive Producer: Rachel Rider
Lead Producer: Stevi Russell
Managing Director: Sarah Bailey
Managing Partner: Vanessa Tout
Group Business Director: Rhys Thomas
Senior Account Director: Catherine Collins
Account Director: Joy Hudson, Niall Morrison
Account Manager: Russell Philip
Strategy Director: Dan Brown
Senior Strategist: Lauren Stoeckel
Production Company: DIVISION
Managing Director & Executive Producer: Genevieve Triquet
Producer: Karen Sproul
Aerial Film Company: Aerial Film Australia
Aerial DOP: Peter Beeh
Offline: The Editors
Managing Director & Executive Producer: Nicoletta Rousianos
Online: Fin Design + Effects VFX Supervisors: Mikey Brown
Executive VFX Producer: Alastair Stephen
VFX Producer: Isabelle Howarth
Colourist: Fergus Rotherham
Music Supervision: Big Sync Music
Musical Direction - Big Sync Music: Michael Szumowski
Composer - Massive Music: Lance Gurisik
Sound Design - Massive Music: Abby Sie
Sound Producers - Massive Music: Katrina Aquilia, Georgia Yuncken
Stills: The Pool Collective
Stills Photographer: Simon Harsent
Executive Producer: Courtney Lewis
Producer: Mark Gardiner
Retouching: Sterne Creative
