In support of the charity Look Good Feel Better.
In celebration of International Lipstick Day and in support of the charity Look Good Feel Better, an Australian lipstick brand has given Luna Park’s face a REVLON makeover.
The campaign, created by independent agency Emotive, is designed to amplify Revlon's brand presence, leveraging the Live Boldly brand ethos. It unfolds through a narrative across social media, influencers, earned media, and live brand experiences.
“International Lipstick Day provided the perfect opportunity to bring together an iconic brand, an iconic location, an iconic ambassador - all for a good cause, with $2 from every Super Lustrous lipstick sold at Chemist Warehouse donated to our long-standing charity, Look Good Feel Better," REVLON ANZ head of marketing Amy Kingon Smith said.
It started at dawn on Monday with a photo opportunity for lipstick lovers via a giant 5.5m replica of REVLON's Super Lustrous lipstick on Sydney’s harbourside with REVLON ambassador Delta Goodrem surprising morning commuters with Super Lustrous Lipstick handouts.
The day's standout moment was a brand activation featuring the Australian lipstick giving Luna Park's face a Revlon makeover.
Through projection mapping, animated sequences showcased five distinct makeup looks inspired by the Super Lustrous lipstick shades, transforming the entrance of Luna Park.
Emotive creative director Kat Topp said this campaign is the epitome of pure joy.
"In the creation; the experience; the effect it had on all who interacted with it; and the good it will do. I’m also a sucker for a makeover reveal, creating one at such an epic scale was *mwah*," Topp said.
The day culminated with Goodrem performing at a twilight red-carpet VIP event and talking about her work for the Delta Goodrem Foundation in support of Look Good Feel Better.
REVLON marketing manager Lucy Robinson said this occasion provides Revlon with a moment to celebrate the power of lipstick.
"With the launch of 12 new shades, which reinforces our position as Australia’s favourite lipstick brand - and mark our ambition for the future to remain as clear market leader," she said.
Credits:
Client: REVLON
Partner: Chemist Warehouse
Creative and Production: Emotive
CEO: Simon Joyce
Strategy Director: Anna-Claire Clendon
Business Director: Alison Daly
Creative Directors: Kat Topp & Paul Sharp
Senior Producer: Michael Hollis
Head of Brand Experience: Rebecca Gelao
Senior Producer, Brand Experience: Candice Dobbie
Projection Design & Animation: Ikonix
Technical Direction: Eat the Elephant
Projection Mapping: TDC
Event Coverage: Fortem Media
Videographer: Trystin Sinnott
Photographer: Daniel Armstrong
Drone: Flying Glass
Pilot: Cameron Board
Drone Assistant: Darian Woods
PR: Stark Matthews
Media: Affinity
