“Despite good sleep being essential for our overall health, productivity, and relationships, millions worldwide struggle with poor sleep quality.”
Sleep technology company Resmed has launched ‘Say goodbye to your sleep monster’ via Hopeful Monsters.
The campaign enlisted the help of a sleep monster, a metaphorical burden that throws your life into chaos, to help illustrate how poor sleep when left untreated can disrupt your day.
“Despite good sleep being essential for our overall health, productivity, and relationships, millions worldwide struggle with poor sleep quality,” Paul Sommer, senior manager, global consumer campaign strategy at Resmed, said.
“Alarmingly, 22% wouldn't seek help when suffering from poor sleep. This rises to an even more worrying 41% in Australia.
“We needed a distinctive, category-leading campaign that showed people the effects of poor sleep and encouraged them to start the journey towards better sleep health with Resmed.”
This World Sleep Day, a mischievous Sleep Monster; the embodiment of restless nights and exhausted days, will appear across TV, radio, digital, OOH, activations and even on our streets.
The work aims to bring poor sleep to life in a way that’s fun and thought-provoking.
“Many people suffer from prolonged poor sleep health, which is a serious issue that can be difficult to understand and confronting to address,” Carl Moggridge, creative partner at Hopeful Monsters, said.
“Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues.
“This is our second global campaign in as many years for Resmed, and we’re proud to help the team on their mission to help every person achieve their full potential through better sleep and breathing.”
