Celebrating the moments that are possible thanks to a good night’s sleep.
Sleep health company ResMed has unveiled its newest ALA creative 'Breathtaking Moments'.
'Breathtaking Moments' celebrates the extraordinary, and the ordinary, moments that are possible thanks to a good night’s sleep.
The campaign follows the recent 2023 ResMed World Sleep Day Survey, which revealed that less than one in ten Australians wake up feeling refreshed.
Paul Sommer, senior creative brand lead, Asia & Latin America at ResMed, said ResMed’s new creative is the latest continuation of its brand platform 'Awaken Your Best'.
"Highlighting the role that sleep plays to our overall health and well-being, and our ongoing commitment to improving people’s sleep health," he said.
"Through both the everyday, and the once-in-a-lifetime experiences depicted in the campaign, we want to remind everybody of the value that prioritising sleep can bring to their life’
Edwin Lee, marketing & digital commerce director ANZ at ResMed, said across Australia and New Zealand, ResMed is committed to providing the best possible sleep health support.
"With Breathtaking Moments, we hope to share the potential that sleep can unlock and showcase that seeking help for poor sleep is not a weakness, but a step towards a better life," said Lee.
The creative will run across ten markets in the Asia & Latin America region, across Broadcast, BVOD, OOH, radio, online, social and digital display.
