If there is one thing the people at Red Rooster know it's chicken. In the first spot created by Naked Communications chicken, chicken and more chicken is the star.
The chicken at Red Rooster is hand seasoned, roasted to perfection and it's always fresh. It's what the brands is all about and the TVC is all about celebrating that.
Created by Naked communications, this is the first work created since Naked won the creative account following a competitive pitch.
The business had previously been handled by 303Lowe and the account move coincided with a relocation of Red Rooster's marketing department from Perth to Sydney.
The campaign will run across TV, radio, in-store and digital and will be in market from October 19 until November 22.
Credits
Red Rooster
National Marketing Manage: Anna Jones
National Brand Manager: Sarah Stoker
Marketing Executive: Alissa Breit
Project Manager: Madeleine Robertson
Brand Manager Local Engagement: Brent Nassibian
Naked Communications
Creative Director: Katie McCarthy
Head of Strategy: Brett Rolfe
Creative: Luke Nuto, Ashleigh Wilding, Dan Davison
Agency Producer: Wendy Gillies
Account Director: Anna Borien
Account Manager: Kristie Dagg
Account Co-ordinator: Tim Leathart
Head of Account Management: Tim Kirby
CEO Australia: Carl Ratcliff
TV Production: Collider
Director: Angus Lee Forbes
Producer: Ainslee Wood
