Real accountants, real stories in real time.
QuickBooks' latest campaign from TBWA\Sydney showcases real accountants sharing their stories based on real events that happened to them thanks to QuickBooks. Australia’s accountants demonstrate how their imaginations go way beyond just ‘doing the numbers’ for their clients. They become the mixmaster maestros and psychic wizards of the small business world.
TBWA\Sydney creative director, Stu Tobin, said: “If you’ve ever received a strongly worded letter from the ATO like I have, then you know all about the small business heroics of Australia’s Accountants. What better way to demonstrate the support QuickBooks gives these unsung heroes than with a fresh platform that places real stories from real accountants at its core.”
Intuit QuickBooks Australia’s marketing director Jane Merrick said: “Often accountants and bookkeepers can be stereotyped, but having supported Australian accountants and bookkeepers for more than a decade, we know they are a diverse, creative, and supportive community totally committed to the success of their clients,”
The integrated campaign will run across Online Video, Digital, Social, PR and Trade Media.
Credits
Intuit QuickBooks
Jane Merrick - CMO
Stephanie Brown – Global Brand Strategist
Damien Greathead – Segment Lead – Advisor
Creative Agency: TBWA\Sydney
Media Agency: UM/Reprise
Production Company: DIVISION
Matt Kamen – Director
Genevieve Triquet – Executive Producer
Giordi Caputo – Producer
Stills
Ingvar Kenne – Photographer
Glenn Pokorny – Assistant
