Dry drivers, we salute you.
The Queensland Government’s Department of Transport and Main Roads has launched a new campaign targeted at young males, aged 25-39. The message: stay sober this silly season, and you will be saluted.
The tongue-in-cheek campaign, by agency BCM, celebrates dry drivers and ‘salutes’ them by looking out by their mates by remaining sober and getting them home safe after a night out.
The campaign will be rolled out across TV and cinema, radio and out of home including Adshel bus shelters.
Hopefully the humorous ad will inspire less drink driving this Christmas season.
