The campaign aims to reach both loyal fans and connect with new customers.
Eyewear brand Quay has launched its first TV campaign on home shores with a national campaign created with Advertising Advantage.
The brand response TVC was produced and edited by Advertising Advantage (ADAD), to drive brand awareness as well as sales, with sunnies and blue light glasses starting at $60.
The agency is also responsible for the media buy for ‘Stay Shady’ which will air first on national TV.
The spot, which features a variety of models, illustrates how the affordable fashion frames are made to fit any face shape.
“We wanted a partner who was going to match the attitude of our designs," Quay senior director of sales, marketing and operations APAC Michele Fitzgerald says.
"In Advertising Advantage we’ve found a team with experience in this category, who can create an impactful ad that will resonate with the Australian consumer. The team has a clear platform to measure success and we’re excited to be launching our first TVC in Australia.”
Advertising Advantage creative director Chris Spanos says the agency wanted to create a campaign that spoke to both loyal fans and reach new audiences.
“We’ve heroed the unique designs through aspirational visuals and used clear prompts to take action," Spanos says.
"The viewer is left intrigued to find out more.”
Quay joins a portfolio of fast fashion brands that ADAD has already successfully introduced to TV in Australia including Boohoo, Pretty Little Thing and Nasty Gal.
"Quay represents the best of an Aussie success story. Online fame through organic growth both here and abroad as well as a quality product to market," Advertising Advantage global account director Tracey Gabriel says.
"Our experience in the sector combined with a proven attribution model, provides Quay a known platform for short-term ROI and long term brand position.”
As part of its influencer collaboration series, Quay recently launched a celebrity partnership with model Chrissy Teigen, with a fun spin on the pronunciation of the brand name.
The brand launches new Jennifer Lopez range of sunnies launching November 14 2019.
