Families will be provided with the opportunity to capture their child’s first Santa portrait.
QIC Real Estate has released its holiday campaign, 'Love from Christmas', as they prepare to celebrate the magic of the festive season with shoppers.
Launching across QIC’s 19 centres in Victoria, New South Wales, the ACT and Queensland from November 3 to December 24, 2022, Love from Christmas will be brought to life through an emotive television commercial inspired by the joy of gifting and celebration of family, together with an exclusive partnership with Scene to Believe to capture Baby’s First Christmas photography.
In centres, there will be a packed roster of holiday activities and events including the new and exclusive Baby’s First Christmas photography package. Families will be provided with the opportunity to capture their child’s first Santa portrait in an extended session catered specifically to babies and toddlers.
Bronwyn Cooper, head of marketing at QIC Real Estate, said: "The festive period is not only meant for spending time with loved ones but also for celebrating experiences of joy.
"In light of this, QIC centres will offer a range of Christmas-themed events and experiences - from our Baby's First Christmas offering, festive events, workshops, extended trading hours and, importantly, our community and charity initiatives - for people to come together and enjoy.”
The campaign will be shared across centre websites, social channels, digital and external cinema advertising in the lead up to Christmas, QIC’s first TVC aims to highlight the close bonds we share with family and friends, and the power of human connection particularly during the holiday season.
QIC’s 'Love From Christmas' runs until Saturday December 24 2022, across Bathurst City Centre, Big Top Shopping Centre, Canberra Centre, Castle Towers, Eastland, Forest Lake Shopping Centre, Grand Central, Hinkler Central, Hyperdome, Kippa Ring Shopping Centre, Merrifield City, Nerang Mall, Pacific Epping, Pacific Werribee, Pittwater Place, Robina Town Centre, Watergardens, Westpoint and Woodgrove.
