The go-to fashion destination for Australian families.
QIC has launched ‘Chasing Sunshine’, for this year's spring and summer fashion via creative agency Jane Doe Creation.
The brand aims to be the go-to fashion destination where Australian families can update their seasonal wardrobe.
The campaign offers a snapshot of the vibrant energy that defines Australia’s warmer months, connecting to the simple joy of endless sunlit days spent with friends and family.
A 30-second video will feature on digital platforms supported by social and in-store content running in QIC’s 11 centres across the eastern seaboard in QLD, NSW, ACT and Victoria.
QIC head of marketing Bronwyn Cooper said the brand is proud of ‘Chasing Sunshine’ and how it encapsulates the energy, fun, and optimism that defines their work with JDC.
“We hope our customers enjoy it and feel inspired to make the most of the season,” Cooper said.
Jane Doe Creation executive creative director Penny Buck said the dynamics of brand engagement have evolved.
“While storytelling remains important, in our current environment, where content is consumed in rapid, disjointed pieces, portraying a feeling can be more powerful,: Buck said.
“Our ongoing partnership with QIC reflects the trust and shared vision we’ve been cultivating over the years, allowing us to consistently deliver work that resonates. Cheers to many more seasons of collaboration and creativity.”
The campaign also signals the continued partnership between QIC and JDC, as the agency’s retainer rolls over into 2025.
Credits:
Client: QIC
Creative Agency: Jane Doe Creation
