Qantas and Ooh!Media are hitting new heights with an outdoor campaign that draws on the native content expertise of Junkee Media.
Qantas and Ooh!Media are hitting new heights with an outdoor campaign that draws on the native content expertise of Junkee Media.
The campaign aims to drive awareness of Qantas' Frequent Flyer’s wellness program and encourage Australians to be more active, rewarding them with Qantas Points for doing so.
oOh!Media CEO Brendon Cook says the Qantas Frequent Flyer campaign was “a great demonstration of the power that could be delivered by the integration of content, data and a combination of offline and online platforms.”
The teams at oOh! and Junkee Media created the majority of the campaign inhouse including the original concept, scripting, filming and production of content for the campaign.
This included social video content featuring Karl Stefanovic and Richard Wilkins, which will run nationally in cafes, gyms, airports office towers and oOh! digital billboard locations include the iconic Bourke Street Mall.
Neil Ackland, CEO at Junkee Media, said that the Qantas Frequent Flyer campaign was an example of a full ecosystem approach where content and assets are all interwoven.
“Digital content developed inhouse will be amplified across thousands of oOh!’s digital screens in office, gym, café, airport and roadside environments and through over 500 Wi-Fi hotspots,” he said.
Qantas Chief Marketing Officer Stephanie Tully says: “Encouraging Australians to lead active lifestyles is a really important message and we’re fortunate that we have a unique ability to reward them for their wellbeing. To do that we need to give them an easy way to get involved, which is how we came up with the 30 million Qantas Points Giveaway.
“The comprehensive campaign concept presented by oOh! and Junkee Media demonstrated a clear understanding of our audiences and how we could truly engage them through contextually relevant content and the right mix of channels.”
