Is your Nonna even your Nonna if she doesn't try to push food on you?
J Walter Thompson has brought to life the Aussie Italian Nonna with an undeniable passion for Italian food to promote Leggo's pasta sauce.
The new brand platform, 'Have you eaten?' aims to get Italian food back on the table.
It is the first campaign developed by J. Walter Thompson after winning the Simplot account in a competitive pitch last year.
Leggo's senior brand manager Tom Peek hopes Nonna will reignite Aussies' love affair for Italian.
“We are really excited to see the campaign come to life. Nonna represents the best of Leggo's authentic Aussie Italian cooking, a belief that great food starts with quality ingredients, her passion for life and love, and a cheeky sense of humour in everything she does," he says.
The campaign will run across TVCs, OOH, radioand instore activation.
J. Walter Thompson creative director Jess Lilley says: “The creative team was thrilled when Alyssa came on board to direct this campaign. Her ability to make genuine, loveable characters leap off the screen and into your lounge is second to none, with a fantastic combination of warmth, originality and humour.”
Creative credits:
Client: Simplot
Agency: JWT Melbourne
Production Company: Finch
Director: Alyssa McClelland
Music: Level 2 / Electric Dreams
Media: Initiative
Executive Creative Director: Kieran Antill
Creative Directors: Jess Lilley & Jim Walsh
Art Director: Monica Placella
Copy Writer: Katie Moore
Senior Planner: Brigitte Bayard
Group Account Director: Jessica Johnson
Senior Account Manager: Lizzie Barclay
Producer: Katherine Muir
