What happens when Colgate and Adshel come together? A big, smelly button, that's what.
Aimed to lure in commuters, a new outdoor campaign for Palmolive encourages passers-by to press the big button.
The panel then releases the scent of the hand wash that's being advertised. A sort of try before you buy concept.
Credits
Client: Palmolive
Creative: Adshel
Media: MEC
