While they may be fierce competitors every other day of the week, publishers are coming together for one special cause - the environment.
In the lead up to World Environment Day, Australia’s publishers have united to celebrate and promote the environmental sustainability of print media.
NewsMediaWorks’ Environment Advisory Group will launch a national industry-wide advertising campaign this Sunday encouraging readers to be part of the sustainable production chain by recycling their newspapers and magazines.
The NewsMediaWorks campaign emphasises the responsible use of natural resources and invites the public to ‘be part of the chain’ of sustainability by recycling their newspapers and magazines.
NewsMediaWorks CEO Mark Hollands says: “The campaign provides a call to action to our audiences to continue the important part they play in the chain and grow their great record of recycling newspapers and magazines.”
The new campaign will feature in titles of News Corp Australia, Fairfax Media, West Australian Newspapers, APN News & Media, Bauer Media and Pacific Magazines.
