Public Transport Victoria has launched a new campaign for its Night Network service providing all night trains, trams and buses in Melbourne.
The campaign, by GPY&R Melbourne, highlights how public transport can "open up your night", by showing how the services allows Victorians to travel from restaurants, theatres and bars with ease.
The Night Network launched on 1 January and is part of a 12-month trial of all-night public transport in the metropolitan area. A 2am coach service will also operate to regional centres.
TV commercials air cross the state, and outdoor media will appear throughout the train, tram and bus network.
