PSA shows psychological effects of physical abuse

9 June 2016
 

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A powerful PSA depicts the mental and physical damage caused by an abusive relationship at any age.

A new ad for UK charity Women's Aid juxtaposes scenes of searing violence among scenes of sunny suburbia to create a less-than-pretty picture of abuse.

The spot aims to show how someone can be suffering abuse and appear totally normal to their closest friends and family.

It shows women of any age can suffer at the hands of abuse, with stats finding one in five women accessing women domestic abuse services have been on the end of the behaviour for 10 years.

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