Speaking directly to world leaders.
Project Everyone has taken the ‘World’s To-Do List’ campaign – developed by Accenture Song in the UK - to the UN General Assembly (UNGA) in New York and cities around the world as part of a creative campaign to urge action on the 17 Sustainable Development Goals.
A new 1min 45sec film premiered to world leaders at the UN General Assembly this week as part of the annual SDG Moment, which is held at the beginning of the high-level week and serves to place a spotlight on the Sustainable Development Goals.
The film shows the 17 Goals, which world leaders promised to achieve by 2030, represented as giant sticky notes that lift from iconic locations around the world - eventually converging at the United Nations Secretariat itself as a powerful reminder of what still needs to happen.
The campaign, which was directed and produced by nineteentwenty, features the song ‘Blowin’ in the Wind’ - made famous by Bob Dylan and sung by up-and-coming artist Cloves - to underline the key message that the answers are not ‘blowing in the wind’, but are set out in the Global Goals and leaders at the UN General Assembly are the ones who can make them happen.
For the premiere of the film, the song was performed live in the GA Hall by Judith Hill.
This new campaign, which includes social, digital and OOH running in nine cities globally, builds on the ‘World’s To-Do List’ creative platform originally developed by Accenture Song’s UK team in September 2021 - which was launched in response to world leaders’ 2015 pledge to deliver on the Global Goals by 2030.
This year, the campaign speaks directly to world leaders, holding them to account and ensuring the Global Goals are being addressed with urgency at a fragile time when progress on many has been reversed by COVID-19, and when the world faces a deepening cost-of-living crisis that could further undermine progress towards the SDGs.
Adam Kean, executive creative director at Accenture Song, said: “The film beautifully dramatises a simple, but important message - that the answers to the world’s problems aren’t somewhere, out there in the world, waiting for someone else to find. We have the answers set out in the Global Goals and we simply must get the ‘World’s To-Do List’ done.”
Richard Curtis, co-founder of Project Everyone, said: “It’s never been more crucial that world leaders and the world at large rallies behind the SDGs. They are the 'World’s To-Do List' – a blueprint for a better world - and it’s time they’re prioritised and leaders come together to get them done.”
Kate Garvey, co-founder of Project Everyone, said: “'The World’s To-Do List' campaign has gone from strength to strength. It’s been brilliant to see so many mayors adopt it this year – we know that cities, often hotbeds for innovation, education, and creativity, hold the keys to tackling the climate emergency and achieving the Goals.”
Partners have also rallied behind the campaign: Vice Media will donate digital space across their portfolio, while iin the UK Ocean Media and Open Media are gifting media space in support of the campaign.
Credits:
Co-Founder (Project Everyone)
Richard Curtis
Managing Director (Project Everyone)
Piers Bradford
Content Director (Project Everyone)
Polly Mallinson
Creative Director (Project Everyone)
Hannah Cameron
Climate & Business Director (Project Everyone)
Jon Hales
Creatives
Rachel Holding & Daniel Leppänen
Chief Creative Officer
Nik Studzinski
Executive Creative Director
Adam Kean
Chief Executive Officer
James Denton-Clark
Business Lead
Eilidh McGregor
Account Director
Adam Davies
Agency TV Producer
Carol Oakley
Agency Creative Production Lead
Christina Lambrou
Head of Design
Simon Wakeman
Artworker & Animator
Sam Coyle
Production Company
nineteentwenty
Director
Ludo Fealy
2D VFX Supervisor
Rod Norman
2D Artists
Yanru Yin, Alejandro Marzo, Taylor Webber, James Russell, Adam McHale, Robert Lilley
3D VFX Supervisor
Ben Revens
3D Artists
Ben Thomas, Oscar Hill, Ivan Tomovic, Lucy Wright, Danai Rizou
Colourist
Kai Van Beers
Colour Assist
Jennifer Kerr
VFX Producer
David Keegan
VFX Production Coordinator
Lia Jacobs
Sound Design
Tom Martin (Mcasso Music)
Music Editor
Mike Connaris (Mcasso Music)
Executive Music Producer
Hils Macdonald (Mcasso Music)
Music
Blowin’ In the Wind by cloves
