Calling on people to embrace the ‘mildly indecent’ aspects of their personality with Pringles.
Pringles has launched its latest work for the release of its new Spicy range via Thinkerbell. The idea, 'Feed Your Spicy Side', calls on people to embrace the ‘mildly indecent’ aspects of their personality with Pringles.
The content showcases Pringles’ humour through playful scenarios where the new flavours are considered ‘too spicy,’ leading to the cans being censored from view as shocked reactions of onlookers are captured.
“The Spicy range is incredibly important to Pringles as its bold taste profile takes Aussies to an edgier, more playful place with every crunch. The creative work ‘Feed Your Spicy Side’ embodies this wonderfully. We couldn't be happier with the result," Salty Snacks at Kellanova ANZ senior brand manager Ileana Andrei said.
Thinkerbell executive creative tinker Sesh Moodley said the launch of the new Pringles Spicy range demanded equally fiery content.
"Our team had a blast creating these ads. The casting and shoot were handled with a spicy yet deft hand by Hotel Bell," he said.
The creative is now live across social and YouTube platforms and features 15” and 6” cutdowns. The Pringles Spicy range is now available in all major retailers across Australia and New Zealand.
Credits:
Client: Pringles (Kellanova)
Creative & Earned: Thinkerbell
Production: Hotel Bell, via Thinkerbell
