Communicating the simplicity that Precinct brings to banking services.
Sydney based creative agency Rasic and Partners has launched ‘Open for everyone’ integrated campaign for banking solutions firm Precinct.
Precinct started life with a simple mission, to provide Australians across the community with sustainable banking solutions, regardless of who they bank with.
Rasic and Partners has worked with Precinct since the early stages of the brand, creating the design approach and visual brand identity.
In Australia, there is ongoing media attention around the drop in use of physical cash, bank channels, ATMs and bank branches. While this may be true in some part, the reality is many Australians across the community still rely on cash and physical banking services. Many also depend on regular access to cash.
Rasic and Partners creative partner Dejan Rasic says: “It’s been great to be part of the journey of Precinct and to see all the pieces come together in a powerful way. This campaign is the result of a great team effort, and I’m proud to see it come to life.”
Matt Sykes, CEO of Precinct, said: “The ‘Open’ campaign sets up a clear, long-term position for the brand and adds a good dose of fun. We’re excited about the plans we have for Precinct. Watch this space!”
The campaign goes live nationally this week in cinema, television, out of home, radio, and social media.
Credits:
Client: Precinct
CEO: Matt Sykes
Agency/Production Co: Rasic and Partners
Creative Partners: Dejan Rasic and Vanessa Zuppicich
Creative: Dejan Rasic and Vanessa Zuppicich
Director: Simon Robson
Director of Photography: Simon Higgins
Producer: Mark Risso-Gill
Art Director: Karla Milat
Edit house: Mr Fox
Editor: Andrew Stalph
Sound studio: Summer Studios
Music composition: Josh Graham
Sound design: Josh Graham
Grading & post-production: White Chocolate
Photographer: Kristian Taylor-Wood
Retouching: Eadie
Post: Red production
