Powerade has launched a live event with ambassadors Billy Slater, Greg Inglis, Aaron Woods and Mitchell Johnson.
The event, ‘Powerscore’, kicks off this week at North Sydney and sees the sporting legends showcase their talent while going head-to-head.
Developed in conjunction with NSW Institute of Sport (NSWIS), the event measures speed, power, endurance and agility and allows people to compete with athletes from their own home using the scoreboard on Powerade’s website.
The campaign will be supported by a multi-million dollar marketing spend running from March through to October 2017. It will span TV, digital, outdoor, experiential, PR and social.
Leanne Rimando, brand manager, Coca-Cola South Pacific said: “To deliver our Powerade messaging in a more meaningful way, we wanted to unlock our consumers’ passion for sport in an emotive sense and connect with them on a deeper level.
“Together with our ambassadors, the aim is to create a memorable and impactful campaign that helps make Powerade synonymous with winning, with effective hydration at its heart.”
The brand will also leverage a major partnership with Fox Sports, utilising a number of its presenters to drive engagement with Powerscore.
