A Spectacular Save of a truck in Watermans Cove in Barangaroo.
To celebrate the launch of one of the year’s most anticipated games, Marvel’s Spider-Man 2, PlayStation Australia has installed a Spectacular Save of a truck in Watermans Cove in Barangaroo, Sydney.
The installation is in partnership with Akcelo and supported by creative PR agency, Poem. It sees a truck seemingly suspended by webs and safely stuck in a sticky situation.
The activation will be in place from 9am Friday, October 20 until 4pm Sunday, October 22.
Patrick Lagana, director of marketing at PlayStation Australia, said Marvel’s Spider-Man 2 is one of the most anticipated PS5 games to date and an amazing addition to PlayStation’s lineup of exclusives.
“We wanted to showcase the power and imagination of Spider-Man and our partners Akcelo and Poem have created a truly exciting campaign that really captures attention," he said.
"The collaborative nature of the campaign really encapsulates the 'Be Greater. Together' mindset of Marvel’s Spider-Man 2 and we can’t wait to see people’s reaction to The Spectacular Save.”
Aden Hepburn, CEO at Akcelo, said for many people, Spider-Man is the kind of IP they only ever dream of working on.
"With this activation we wanted to give a taste of the high stakes action and blockbuster fun you’ll enjoy within the game itself. Bringing this epic gaming experience to life together with the PlayStation team has been an absolute thrill," said Hepburn.
In Marvel’s Spider-Man 2, Peter Parker and Miles Morales return for a new adventure in the franchise for PS5.
Swing, jump and utilise the new Web Wings to travel across an expanded Marvel’s New York, quickly switching between Peter Parker and Miles Morales to experience different stories and epic new powers, as the iconic villain Venom threatens to destroy their lives, their city and the ones they love.
Marvel’s Spider-Man 2 is available now on PlayStation 5.
Credits:
Client: PlayStation Australia
Creative Agency: Akcelo
Production: Gorilla Constructions
PR, Influencer and Social: Poem
Content management: Poem & Akcelo
Media: EssenceMediacom
