Pizza Hut has taken a new approach to marketing pizza in Australia with its new single-serve pizza boxes.
Pizza Hut has taken a new approach to marketing pizza in Australia with its new single-serve pizza boxes.
Creative media agency The Monkeys has collaborated with the food chain to deliver its Personal Pizza Pan with a unique marketing strategy from Initiative.
The campaign breaks from the traditional sharing experience pizza provides with signs that read: “You might have to share this seat, but you don’t have to share this pizza.”
“This is a completely new twist on how pizza is marketed,” Pizza Hut Australia CEO Phil Reed says.
“Sharing pizza will always be the most popular choice for people, but with Personal Pan Pizza we needed to flip convention. Initiative’s media plan brings a new spin to pizza-consumption culture and we are looking forward to seeing its effect in market.”
