Australian Marriage Equality has released an ad to encourage Australians to send in their podcast vote.
The ad, by TBWA Melbourne, portrays the reality of leaving the vote to chance by showing a flock of pigeons picking randomly from piles of breadcrumbs labelled ‘for’ and ‘against’.
A running commentary in David Attenborough-esque style narrates the random behaviour of the birds as they peck away in ignorance.
As of Wednesday, around 67.5% Australians had voted in the plebiscite, accounting for nearly 11 million out of a possible 16 million eligible voters. But with five million votes still at large, Australian Marriage Equality wants everyone to know we cannot leave this vote to chance.
The ad follows a slate of spots from both the Yes and the No campaign:
https://youtu.be/WihtdI9DgNo
https://youtu.be/KqXLfp2sFHQ
