How often do you get the train and not notice the people around you? 303 Lowe and Transperth want to change that.
By showcasing the diversity of Perth's public transport passengers and sharing their stories, the ‘Show Your Good Side’ outdoor campaign hopes to encourage empathy and respect amongst all commuters.
Taken by the internationally-awarded Australian photographer Steven Laxton, the portraiture series features the everyday people of Perth in a new light.
Take a look and tell us what you think.
CREDITS:
Agency:303Lowe Perth
Executive Creative Director: Lindsay Medalia
Creative Director: Richard Berney
Designer: Melissa Radman
Business Director: Emily Woods
Photographer: Steven Laxton
Client: Charlotte Hayes, Information and Event Services Manager, Transperth
