Pepsi is throwing it back to the 1980s with its summer ad campaign set to Martha And The Muffins' Echo Beach.
Pepsi Max has rolled out its summer campaign, encouraging viewers to “Max Your Summer with Pepsi Max”.
The 30-second ad, created by Clemenger Sydney, is set to the 1980s hit 'Echo Beach' and features friends who throw a pool party beside the beach.
Pepsi Max ads have come synonymous with summer, each year investing in multimillion-dollar campaigns for the season.
Last year's Pepsi Max is similar to its new push, both featuring young Australians at the beach.
