Love taking selfies with your dog but never can quite get them to look at the camera? Pedigree has the latest invention for you.
First there was a selfie stick aimed at your pet and now there's an app that will let you add fun filters to their dog's photo, thanks to Pedigree.
Pedigree felt bad that dogs were missing out on the fun of Snapchat filters, so its created a delightful cast of characters to convert your canine friends, including police officers, aviators, university graduates, safari explorers and cowboys.
Dog owners can also expect a new release of filters around special occasions like Valentine’s Day and Easter.
Created by Colenso BBDO, the campaign is aimed to drive repeat purchase of the DentaStix product, which sits on the selfie stick to get dogs' attention.
Colenso BBDO creative technologist David Arcus says: “People have access to filters, so why not dogs? We looked everywhere for the tech, but it doesn’t exist so - we built it. We trained a network to recognise dog faces by feeding it thousands of images of dogs. Over time, the trained algorithm learned to recognise similar patterns across all the images - the edges of the ears, or the contrasting colours of the nose, for instance. Then whenever the dog looks at the camera, the app places a fun filter on its face.”
Pedigree brand manager Cormac van den Hoofdakker adds: “We love our dogs, so why not give dogs access to all the fun things us humans have too? The Pedigree SelfieSTIX phone clip meant that people could have meaningful moments of closeness with their dogs in the form of a perfect selfie. But with the Pedigree SelfieSTIX app, it truly takes those selfies to the next level.”
