Want to know the impact of having a pet? Pedigree shows it could keep you healthier.
A new campaign, Hearts Aligned, by Clemenger BBDO Melbourne, follows stories of three Aussie pet owners, who have taken part to show how dogs reduce stress levels and improve lives.
It taps into research showing that pet owners have greater self-esteem, undertake more exercise and have greater measures of well-being.
Clemenger BBDO Melbourne executive creative director Ant Keogh says: “We discovered that we share a real and measurable physiological bond with our dogs - our heart-rhythm. When a close relationship is shared, we can physically align with one another. This fascinated us, so we set out to create a filmed demonstration that proves, using live heart-rhythm data, that being close to your dog is good for us as human beings.”
In addition, Australians are encouraged to share their own dog photos using the hashtag #HeartsAligned, with every Facebook post triggering a $1 donation from Pedigree to national organisation Pet Rescue, up to $20,000. The campaign will run until the end of May.
Kate Waite, Pedigree spokesperson adds: “Pedigree we truly believe that dogs bring out the best in us. We are thrilled to be able to showcase this sentiment through the Hearts Aligned campaign and to celebrate the many benefits they bring to our lives.”
Hearts Aligned credits:
Ben Culligan, Mars Petcare, Marketing Director
Kate Waite, Mars Petcare, Pedigree Marking Manager
Jess Hoare, Mars Petcare, Pedigree Brand Manager
Lachlan Martin, Mars, Digital Business Partner Manager
Maree Edwards, Mars, Digital Operations Manager
Nick Garrett Clemenger BBDO, CEO
James McGrath, Clemenger BBDO, Creative Chairman
Ant Keogh, Clemenger BBDO, Executive Creative Director
Sonie von Bibra, Clemenger BBDO, Executive Producer
Emma Johnson, Clemenger BBDO, Senior Producer
Charlotte Abroms, Clemenger BBDO, Digital Producer
Nick Short, Clemenger BBDO, Print Production
Michael Derepas, Clemenger BBDO, Planning Director
Sam Hodgson, Clemenger BBDO, Digital Strategist
Giles Watson and Joe Sibley, Clemenger BBDO, Creative
Hugh Gurney, Clemenger BBDO, Copywriter
Jake Turnbull, Clemenger BBDO, Designer
Jess Ramsey, Clemenger BBDO, Digital Designer
Bryce Coombe, Clemenger BBDO, Group Account Director
Khia Croy, Clemenger BBDO, Account Director
Lauren Peat and Charlotte Lang, Clemenger BBDO, Account Manager
Luke Bouchier, Finch Company, Director
Corey Esse, Finch Company, Manaing Director/Executive Producer
Jackie Adler Finch Company, Producer
Jordan Maddocks, c/o Top Technicians, DOP
Jon Holmes, Editing/Finishing
Paul LeCouteur, Flagstaff Studios, Sound Engineer
Adam Russell, Mediacom, Account Director
PR: Palin Communications
Ben Seal, Palin Communications, Account Director
Ishtar Schneider, Palin Communications, Senior Account Manager
