PayPal's 'There's a New Money in Town' Super Bowl debut is dry, boring, safe.
Online money transfer company PayPal's debut at Super Bowl 50 lacks the creative 'progress' it claims its service provides.
The spot pits 'old money' - aka cash, against 'new money' - PayPal, opening by explaining to folks that new money is not a dirty word.
The ad is basically a moving collage of images with colourful bold words drumming home the message that old money closes at 5pm, while new money is open all of the time and is the currency of the people.
New money, we are told, is progress, but there is very little progressive about this 55-second spot.
