Maxima paper towels is cleaning up the dirtiest of situations in its latest ad.
Emporia has launched its latest paper towel product from Maxima with an unconventional new campaign, set to take on the competitive players in the kitchen space.
The campaign, by independent agency Reborn, features a couple, whipped cream, chocolate sauce and a heated moment on the kitchen bench. But the pair doesn’t need to worry about making a mess, because they’ve got paper towel on hand.
Reborn took a controversial approach for the brand’s ad to drive maximum awareness of the product.
Reborn CEO David Easton says: “The light hearted take on cleaning up a dirty situation attracts people’s curiosity and we’re hoping that viewers will be hooked on the ad from the first few seconds. Having the product name and benefit ingrained in the punch line helps to cement brand affinity and recognition.”
Credits
Client: Solaris Paper
Marketing Manager: Emmy Lukito
Creative Agency: REBORN
Agency Lead: David Easton
Strategy Director: Russell Turner
Director: Eran Thomson
Production Company: Chimney Group
