The agency was able to shoot the campaign in Sydney just before lockdown.
Creative agency Paper Stone Scissors has joined forces with FILA China to create a new campaign.
In the relatively short time working together, the agency was able to shoot in Sydney just before lockdown, then remotely art direct between Australia and Shanghai to create a range of motion content for its many channels.
Paper Stone Scissors' first project for a collection titled Solar Pack that launched Monday April 13, is one of the most successful campaigns ever run by FILA China, selling out of the full range within the first 24 hours of its launch.
“We are thrilled to be appointed to work with such a globally iconic brand," Paper Stone Scissors creative director and co-founder Andrew Majzner says.
"Throughout China, FILA’s plan for the future is to grow through product innovation, exciting collaborations, expansion of physical stores and to up the anti across their digital channels. We are very excited to be partnering with them on this journey.”
