From keeping cool to looking great, cooking up a storm and listening to your favourite playlist.
Electronics brand Panasonic Australia has launched ‘Create Today, Enrich Tomorrow’ brand campaign highlighting the quality, durability and longevity of its products
The campaign, which runs on BVOD, digital and social media, features microwaves, air conditioning, personal care and LUMIX cameras.
Panasonic group manager of home appliances and marketing communications Charissa Sano said the campaign reminds consumers of the key roles its products have played in their lives over the years.
From keeping cool to looking great, cooking up a storm and listening to your favourite playlist, Panasonic products have been there for Aussies for over 60 years, says Panasonic marketing communications manager of home appliances Emma Laing.
"This campaign brings that to life in a refreshingly relatable way," Laing said.
Cocogun co-founder anz creative partner Ant Melder said it’s been a privilege working with the Panasonic team.
"This special project demonstrates the key role the brand plays, in a fun, dynamic, contemporary way," Melder said.
CREDITS
Client: Panasonic Australia
Group Manager (Home Appliances and Marketing Communications) - Charissa Sano
Marketing Communications Manager - Emma Laing
Marketing Communications Manager - Cindy Ngo
Creative Agency: Cocogun
Creative Partner - Ant Melder
Art Director - Jimmy Williams
Copywriter - Lewis Clarke
Group Business Director - Emily Hahn
Production Company: Majella
Director - Gabrielle Pearson
Producer - Bella Millikin
Cinematographer - Amy Dellar
Media Agency: Awaken
Senior Account Director - Amelia Morgan
Senior Account Manager - Ingrid Kroger
