"Paahhlmolive" captures Palmolive’s dedication to make washing feel less passive and more energising.
Palmolive’s latest campaign, wash in the world, created with VML has launched across Australian and New Zealand, tapping into the sense of revitalisation that comes from using 95% natural origin ingredients.
Colgate-Palmolive South Pacific’s senior marketing director Anthony Crewes said the brand wanted to deliver a message that really resonates with the daily grind.
“Paahhlmolive playfully captures Palmolive’s dedication to make washing feel less passive and more energising,” he said.
The campaign will leverage a mix of digital and social film channels, complemented by digital spots airing across Australia and Aotearoa New Zealand.
Strategically placed OOH advertisements will appear near supermarkets and in shopping centres, ensuring maximum visibility at key points of purchase.
VML APAC CCO Paul Nagy said the campaign is a fun interpretation of what brief moments of revitalisation can feel like on the inside.
“Like a moment in nature... or that shower you have at the end of a long day... you know the one," he said.
Credits:
Palmolive Equity
Client: Colgate-Palmolive
Creative: VML
Media: Wavemaker ANZ
Production: Austin Studio
Director: Toby Morris
Postproduction & VFX: Josh Regoli
Colourist: Matt Campbell
Audio & Music Composition: Sonar
Casting: i4 Casting
