The campaign is Palmolive’s first equity campaign in eight years.
From enjoying the breeze on a high-rise city balcony to pruning unkempt jasmine that turns gardens into time machines, Colgate-Palmolive is reminding Australians to reconnect with nature in its latest brand campaign, created by VMLY&R.
The aim of the campaign is to reignite Australians’ love of Palmolive by highlighting the link between nature and Palmolive products.
Find Your Moment With Nature helps Aussies remember that no matter where they live, or what they’re doing, nature is always within arm’s reach.
VMLY&R worked closely with the local Colgate-Palmolive team and its APAC division team in Hong Kong to develop the strategy and creative.
“I’m a huge nature-lover, so I have a soft spot for this campaign," VMLY&R Australia & NZ chief creative officer Paul Nagy says.
"More importantly, working with the Colgate-Palmolive team both here in Australia and in Hong Kong was a great collaborative experience that helped deliver work that feels authentic - you can’t get much more Australian than sand in your undies, right?”
The campaign consists of three 30-second TVCs, digital, social and in-store print, and is Palmolive’s first equity campaign in eight years – reminding Aussies of what the brand stands for.
“At Palmolive, we genuinely believe that by growing our connection with nature – by really noticing, by really paying attention, by really spending time – we improve our lives in immeasurable ways," Colgate-Palmolive Australia marketing director Anthony Crewes says.
"This campaign is our way of re-connecting with our customers in Australia and New Zealand by reminding them to re-connect with nature.”
CREDITS
COLGATE-PALMOLIVE
Marketing Director: Anthony Crewes
Marketing Manager: Kate Hickey
Senior Brand Manager: Tina Kim
Brand Manager: Rachel Southwood
VMLY&R
Chief Strategy Officer AUNZ: Alison Tilling
Associate Strategy Director: Alan Patterson
Senior Producer: Stevi Russell
Chief Creative Officer AUNZ: Paul Nagy
Creative Director: Ross Weythman
Associate Creative Director: Melba Gounas
Senior Copywriter Creative: Blair Panozza
Senior Creative: Bryce Waters
Senior Account Director: Aisling Fitzpatrick
AIR BAG
Director: Justin McMillan
Producer: Caroline David
DOP: Tim Tregoning
Underwater DOP: Stefan Jose
HECKLER
Editor: Lucas Vasquez
Executive Producer: Will Alexander
Producer: Georgia Noe O'Brien
Colourist: Billy Wychgel
Online Artist: Doron Man
Edit Assist: Daniel Page
Rumble Studios
Engineer: Anthony Aston
Photography
Paul Blackmore
WAVEMAKER
Strategy Director: Marco Del Castillo
Client & Communications Director: Laura Brady
Client & Communications Executive: Arabella Magno
