As creative partner on the project, Keep Left was tasked with building the brand from inception.
Keep Left has deepened its expertise in the renewable energy and sustainability space with the development of a new consumer-facing brand and launch campaign for VECO.
VECO, the Victorian Energy Collaboration, is the largest emissions reduction project ever undertaken by local government in Australia or the world.
It sees 46 local government councils in the state pool their energy contracts into one Power Purchase Agreement via Red Energy, to deliver 100% renewable energy that powers up council-owned infrastructure including public libraries, streetlights, leisure centres and beyond.
In real terms, switching to renewable energy will save 260,000 tonnes of carbon emissions for entering the atmosphere – the same as taking 90,000 cars off the road each year.
As creative partner on the project, Keep Left was tasked with building the brand from inception.
This included concepting the name, brand messaging, visual identity as well as all launching creative including a brand film, an explainer video, a website and marketing collateral for all local council involved.
Consultation was also provided on the launch communication plan for VECO including PR.
“It’s always exciting to build a brand from scratch, and see it come to life from initial ideas through to the finished work, but even more so when it’s such an important project," Keep Left CEO Caroline Catterall says.
“VECO is a landmark initiative – not just because of what 46 councils are doing in Victoria – but for the potential this has to inspire other councils across Australia, or even other parts of the world to follow suit.
“When it comes to climate change people often wonder what they can do to make a difference. VECO is proof that big changes can happen at a local level through the power of collaboration and cooperation.
“We are so pleased to have been on this journey with the Darebin City Council as the visionaries behind this initiative and thank them for their partnership in bringing VECO to life."
Credits
Brand Identity
Creative Director: Blair Kimber
Art Director: Heath Schmidt
Copywriter: Ruby Gill
Digital Design: Giorgia Fichera
Design: Caitlin Gmehling, Maddi Sheehan
Brand Video
Director: Ant Dinham
Producer: Lauren Simpson
Editor: Samuel Galloway
Videographer and Photographer: Sam O’Reilly
