Food rescue charity OzHarvest is pushing for Aussies to think before they bin perfectly good food and its brought on some familiar faces to push the cause.
The campaign which launches today was created with creative technology agency, Made with Ed, and communications and PR agency, Liquid Ideas, and aims to get people to Think.Eat.Save.
The Think.Eat.Save tagline aims to draw attention to our excessive levels of food waste. Australians throw out $8-10 billion of food every year. As a nation we waste four million tonnes per annum of food that ends up in landfill.
To get the campaign to resonate OzHarvest is asking people to make an X by crossing cutlery or utensils as they’re cooking or eating. Then take a photo of their X and share it across social media with the hashtag #ThinkEatSave.
“Simply being mindful of our food choices can have a massive impact,” said Louise Tran, OzHarvest communications manager. “The ‘Think’ in Think.Eat.Save means taking a moment to consider and plan. To check the fridge before you go shopping rather than buying from habit, or reviewing best before dates.
“This is why a simple pledging action – like sharing an image - combined with periodic reminders and tips can start to create less wasteful eating behaviours,” Tran said.
The campaign will be championed by top Australian chef, Matt Moran and singer/songwriter Emma Birdsall.
The campaign will run throughout June and July.
