“Outdoor advertising is perfectly positioned to broadcast these community awareness messages as it is located where people live, work and socialise."
The Outdoor Media Association (OMA) has launched an out-of-home (OOH) advertising campaign for the 2016 National Missing Persons Week (NMPW) campaign, encouraging the public to contact Crime Stoppers if they have any information relating to missing persons cases.
The campaign was launched in Melbourne yesterday, 1 August, and will be posted on over 2,000 OOH signs Australia-wide, from 31 July – 6 August, with this year’s focus to raise awareness of the impact of missing persons on the members in our communities.
“Research commissioned by the National Missing Persons Coordination Centre reveals that for every missing person reported, many people — family, friends, work colleagues — are affected, whether emotionally, physically, psychologically or financially,” said CEO of the OMA, Charmaine Moldrich.
“Outdoor advertising is perfectly positioned to broadcast these community awareness messages as it is located where people live, work and socialise. If people see something, they are more likely to say something,” Moldrich added.
To make this campaign possible, OMA members have donated more than $984,000 in advertising space and production costs across the ACT, NSW, NT, QLD, SA, TAS, VIC and WA. Participating OMA media operators include Adshel, APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia. The campaign was printed by two OMA printer members: MMT Print and Omnigraphics.
