The social campaign is running across Facebook and Instagram.
Osher Günsberg, host of The Masked Singer and Bachelor franchise, has been appointed as ambassador for Connect Hearing, accompanied by a social campaign from recently launched creative agency We Are Otter.
The Channel Ten star was diagnosed with hearing loss 10 years ago and has been wearing hearing aids for the last five years.
As part of its mission to empower all Australians with hearing loss, Connect Hearing, which has a national network of healthcare hearing clinics, has engaged Osher to share his story of hearing impairment.
“I talk about my hearing loss quite a bit and am genuinely excited to work with the Connect Hearing team to promote the importance of taking control of your hearing and staying switched on and connected to those around you,” Osher says.
Connect Hearing head of marketing Natasha Wright says Osher was the right person for the role.
“Osher is a natural brand fit, not only due to his personal story of not letting hearing loss get in the way of a successful life and career, but also due to his dedication to resetting the narrative and encouraging all to take an empowered approach to their hearing health," Wright says.
We Are Otter developed the strategy and creative for the social campaign which is running across Facebook and Instagram.
“There is still a degree of unnecessary stigma around hearing loss and this means the average Australian can wait up to seven years before taking the steps toward diagnosis," We Are Otter co-founder Jen Peace says.
"Working with passionate, non-stereotypical ambassadors such as Osher will help turn the tide toward making a hearing test as 'normal' as an annual eye check-up.”
We Are Otter co-founder Simon Jarosz says Osher has a special story to tell.
“This isn't about gimmicks. It's about Osher sharing his own, very typical, story of reluctance, denial and ultimately empowerment," Jarosz says.
"He makes us rethink hearing loss and take control, a message we wanted to hero to inspire many to take the first step and visit Connect Hearing.”
