Created by TBWA Melbourne, the ad features Origin users engaging with the new services and dancing to the song ‘Shake Shake Shake Senora’ by Harry Belafonte.
Australian energy retailer Origin has rebranded in a new campaign as part of a commitment to more sustainable and affordable energy plans for customers.
Rebranded with a new tagline, 'Good Energy', the company has revealed a refreshed logo, accompanied by a campaign running across TV, digital and outdoor.
This is the first rebranding for the company in its 18-year history and its decision to formally commit to halving its carbon emissions by 2032.
"We know that Good Energy will resonate with customers only if we deliver. We’ve taken meaningful steps to start to address affordability and this will continue to be a focus. We will continue to roll out new technologies and tools designed that make dealing with us easier," Origin head of retail Jon Briskin says.
"We’ll also keep leading the transition to a cleaner and smarter energy system that Australians can be proud of - one that achieves the reliable and affordable energy customers expect and deserve."
The launch is also being accompanied by the ‘Good Energy Report’, which reflects on consumer sentiment around the energy market in Australia.
